Many organisations strive for excellence, talking about and planning for becoming a Center of Excellence. However, many of those organisations seems to be stuck in a culture of Cost/Benefit analysis.
But noone has become an expert, a top level athlete or world artist by calculating the return on investment on reading a book on a subject, practicing six hours a day or painting picture after picture.
We do these things because, in our heart, we belive it is the right thing to do.
I believe it is the same with excellence, we can only become excellent if we truly believe in the actions we take. Just as a simple example, there probably would never be a framework for automated acceptance testing if you did a cost/benefit analysis before implementing it. It is just to hard to calculate the benefit, the return on that investment. And particularly so if you only consider the current project…
Excellence comes from a burning conviction to become better!